SUMMER SALE ENDS TONIGHT AT 11:59 PM

BUY 4, GET AN EXTRA 30% OFF!

BUY 3, GET AN EXTRA 25% OFF!

BUY 2, GET AN EXTRA 20% OFF!

TODAY ONLY FREE SHIPPING ON ALL ORDERS

Rowella | Elegant Pleated Maxi Dress

£44.95

£149.95

Save 70%


Free UK delivery with Royal Mail Today Only
30-day money back guarantee
Trusted by thousands of customers
Color White
Size UK 8 (S)

Only 7 left in stock

  • American Express
  • Mastercard
  • Visa
  • Maestro
  • Shop Pay
  • Apple Pay
  • Google Pay
Shipped
GB Free shipping

SUMMER SALE UPDATE: Due to high demand during our Final Summer Sale, only a limited number of items are left. If you can still press the 'Add to Cart' button, the item is still available.

Graceful Movement Meets Flattering Style Pleated Maxi Dress

A flowing V-neck maxi dress with long sleeves, soft pleats, and a ribbon-tie waist that adds shape and charm. The flared skirt offers a romantic, feminine silhouette, while the subtle all-over floral pattern adds a refined, timeless touch. Designed to fall beautifully on the body, this piece blends elegance with effortless wearability.

Why Hundreds Of Women Love This Maxi Dress

  • Easy waist adjustment: The dress includes a delicate ribbon tie at the waist, allowing you to shape your fit for extra comfort and a flattering silhouette.
  • Soft and breathable material: Made with a light, airy fabric that feels soft on the skin and ensures all-day comfort in both casual and formal settings.
  • Elegant and functional design: From garden parties to dinner dates, this timeless cut ensures you'll feel dressed up without sacrificing ease of movement or confidence.

Your exclusive early-access price ends tonight at 11:59.

We offer free premium Royal Mail delivery on all orders, with full tracking included for your peace of mind.

Each order is carefully prepared and shipped via Royal Mail to ensure a smooth and reliable delivery experience.

If your item isn’t quite right, you can return or exchange it within 30 days of delivery. Shop with confidence knowing we’ve got you covered.

At Daniel & Laura London, your experience matters to us just as much as the products we offer. Whether you have a question about your order, need help with a return, or would like to know more about our collection, our support team is here to assist you.

You can reach us at any time through the contact form or by emailing info@daniellauralondon.com. We aim to respond as quickly as possible, because your satisfaction is always our priority.

Customer

Rachel K. and 72,000+ other customers love and recommend Daniel & Laura London

Our Summer Sale

Daniel & Laura London began in 2006 with a brother and sister, a small room in their family home, and a simple passion for timeless fashion.

What started as a small home boutique with every order carefully packed by hand has grown into a brand trusted by thousands of customers across the UK. We genuinely stand behind our customers and the pieces we offer, which is why every order is backed by our 30 Day Money Back Guarantee giving you complete confidence when shopping with us.

As we prepare to introduce new seasonal arrivals, we are offering special reductions on selected pieces from our current collections. This allows us to make space for upcoming styles whilst giving our customers an opportunity to enjoy some of our most-loved designs at exceptional prices.

Buy 2 items → Extra 10% off
Buy 3 items → Extra 15% off
Buy 4 items → Extra 20% off
Buy 5 items → Extra 25% off

These deals are summer exclusive and for today only — once this offer ends, it won’t return.

Stock is limited. Today is the day.

Trusted by over 72,000 Customers across the UK

Exactly as described, very happy!

Jen B.

Beautiful fashion pieces and super fast delivery. I’ll definitely order again!

Sarah T.

Absolutely in love with this Dungarees! Comfortable, flattering, and perfect for everyday wear.

Emily C.

Absolutely love the quality and fit. The clothes make me feel so confident!

Olivia B.

Fashionable, classy, and comfortable — everything I was looking for.

Jessica W.

The dresses fit perfectly and the material feels amazing. Highly recommend.

Chloe R.

Trendy designs and fantastic customer service. My new favourite fashion store!

Hannah C.

Great quality clothing at really good prices. I’m beyond happy with my order.

Megan F.

Our Guarantees

We stand behind every piece. Enjoy 30-day returns and 7 days a week customer support. For questions or returns, email us anytime at info@daniellauralondon.com

Is delivery really free?

For all orders within the UK, we provide free Royal Mail delivery. There is no paid priority option, as it isn’t needed. Every customer receives the same fast, careful service.

We carefully prepare each order and dispatch it as soon as it comes in. Once your parcel is on its way, you will receive a tracking number by email so you can follow it to your doorstep. Delivery times may vary slightly depending on your location, but our promise is simple: we ship quickly, and you don’t pay for delivery.

How are our pieces made?

Each piece begins as a sketch at our worktable, where we take time to shape ideas, select fabrics, and refine every detail. Once a design feels just right, it moves into careful production to bring it to life.

Before any item is sent out, we make sure it reflects the quality and thought behind every design. It’s our way of ensuring that every piece carries the care, craftsmanship, and attention we founded this brand on.

How can I make sure it will fit me properly?

Each product page includes a detailed size chart to help you find your perfect fit. We always recommend comparing the chart to a similar item you already own.

If you’re in between sizes, we generally recommend sizing up for the most comfortable fit. Still unsure? Our support team is happy to help you choose the right size!

I have an issue with my order. How can I contact you?

If you experience any issues or have questions, visit our Contact Page to connect with our support team. We’re here to assist you promptly!

Free Shipping

We offer Free Delivery + Order Tracking for maximum customer comfort. Your satisfaction is important to us, which is why we offer smooth and free delivery.

30-Day Money Back Guarantee

Feel free to contact us. We're ready to help and provide you with the right guidance.

Customer Service

Our team is always here to assist you, every day of the week. No matter when you need help, we're just a message away!